We love 10ft cables in our house, but there's always the question of who's who as we've only bought black or gray cables so far. We just bought a pink and purple set and then red, blue and green. You can immediately see whose cable you are using! PROS: nice bright colors and good range. Allows for easy sharing among family members. - 10 feet length is convenient in the living room and bedroom when you relax in the evening. - Great for phones, but also perfect for game controllers! We use them when we play and they help our gaming sessions last longer. We have them on Xbox, Used on PS4 and Switch controllers. and they work great. - Tightly woven and no fraying. CONS - Nothing so far. We've had them for about a month now and they all work great. Will be updated if we encounter an issue