The product has many options that allow for customization, especially with regard to what is being used or required by an end user in order to complete their tasks/projects. Easy access through various platforms (desktop client as well mobile) allows for easy integration into workflows. I like best about this program are its capabilities to show all three dimensions (x,y,z). It also shows color bands which helps identify differences between objects such as buildings vs vegetation etc. Also very helpful is it's ability to link up points within other mapping programs so they can be linked together thus creating more accuracy than if each were separately created without linking to another point.