The best thing about this software has been its ability for us as retailers to create our own products without having to rely upon 3rd party suppliers. This allows you to have full control over your product offering which in turn helps drive revenue. It also provides some great analytics insights into how customers are using items within their basket/cart so we know what they're looking at next time around! I wish there was more flexibility when it comes to creating new products but all things considered I think this platform does offer good value for money. We've seen significant improvements across multiple areas including reducing stock levels by up to 50% per week; improved customer service through better visibility into order fulfilment timescales & delivery dates.