Bright and exactly as described - the plug in connectors make it easier to install than units with the EL wire directly attached with a wire that does not have a connector like this one does. This also lets you custom mix different colors if you have more than one unit. Three settings - steady on, slow flash and fast flash all work well, though I personally only use the steady on, and having to cycle to get to off is a bit of a pest if you are trying to turn off the wire in a rush (say for a stage presentation where you want a black out effect), but for the price, no complaints what so ever.
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