I like how easy it makes my job as an SEO specialist easier by providing me with all of this information in one place! It's very helpful for tracking results from different campaigns we're running at once (and seeing what works best!). The interface can be difficult if you aren't used to using analytics software - but there are plenty tutorials available online which will help get your feet wet quickly so don’t let those first few steps discourage or intimidate you too much!! We have been able track our traffic over time through several pages within our site, allowing us more insight into where people spend most amount of time when they visit each page on our sites; This has helped improve user flow throughout multiple areas without having any negative effects due to redirects etc..