I've been wearing this hair color for over a year now. One of the good things is that when UV is reactive...well, it doesn't disappoint. The biggest flaw it shares with all bright, light hair colors is that it loses its boldness FAST if you don't spoil it. I don't have a huge amount of hair to worry about, I play fast and loose and just refresh myself every 1-3 weeks. (I always wash it in regular hot water in the shower; if I keep it cool and avoid shampooing it lasts considerably longer) Make sure to pre-lighten your hair, get it as clean and dry as possible before you apply it (I literally use some dish soap as a shampoo to keep my hair as thirsty as possible) and then blow dry. Apply color as usual and leave to work. When you think it's time to rinse your hair, blow dry it until all moisture is gone. Then rinse with the coldest water you can stand until your hair is like hair again and the water runs clear. If you do everything right, there will be almost no color left. I try to avoid shampoo altogether for the first week and avoid hot styling for a day or two. This is the only process I've come across that consistently helps my hair look fuller for longer.
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