The color is not very lavender. It's more of a dirty grayish lavender color. It fits and works, but it's ugly so I'm using the original band I got when I bought the Fitbit. UPDATE MARCH 21, 2018 The seller replaced this item with a different color after seeing my 2 star rating. I got a plum that is not as bright as in the photo but a mix of purple and plum. It's much more attractive to the eye, but still doesn't match the expected color. I love it and am satisfied knowing that the seller wants the buyer to be happy with their purchase. Upgrade to 4 stars. It would be 5 if the colors shown were exactly the colors you receive. Close, but no cigar.
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