This software is very easy to use, allows you full control over image adjustments through sliders & presets while also supporting RAW processing with DNG support! The only thing I don't care much about is that it doesn’t have color grading options out of camera - which means no Kelvin temperature controls or light balance tools (and those are not available in other editing programs either). It's perfect tool if someone wants quick results without using another expensive photo editor like Adobe Camera Raw + ACR Pro/ACL+ as well as some more professional features such as HDR tone mapping etc., plus ability to add filters directly into one program instead of two different ones. If there was option to create custom curves profiles from scratch this would be even better solution so we can adjust every detail manually but right now its just great choice compared pricing models offered by similar products.