Review on Herbatint 10N Platinum Blonde Permanent Haircolor Gel - 4.56 Ounce by Sue Baccam

I have used Herbatint in the past and it was fine, did the job and was less caustic than many. In my experience, other natural brands work just as well or even better. Everything is worth a try. So I will continue to test various others. The 1 star rating refers to an unusually ineffective color change and very little lift. In an effort to go natural with salt and pepper gray hair, my salon got me into "going natural," as they call it. They are lightened all over with full head ash blonde. The idea is for the colors to "meet" as the whites increase through repeated salon highlights. However, a skin reaction prompted me to abandon the caustic salon process again in favor of softer boxed natural products until I hit an overall tone. Platinum or Ash Blonde are the only tones that can achieve this without going copper or orange so I started with this 10N but found it didn't really make a difference even on the already processed hair. I think this color is unfortunate and needs to be reformulated, either this or it was a very old product.