I think I discovered this style of watch when I was in college in the early 90's so it's definitely not a new design. This watch is cheap, durable, provides all the information I need from a watch and is accurate. They usually last a year or two before the band breaks up and I order a new one. They last longer if you change the strap, but I don't think it's worth the hassle. If you have one long enough before the battery dies, don't bother replacing it, as the battery costs almost as much as a watch and you can't seal it once you remove the back cover. I consider them disposable items. I expect to be buried with one of these on my wrist.
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