I've used quite a few developers in my time. I have bleached and dyed my hair many times, but I have never met such a developer. The smell is not overpowering and that makes the bleach much more manageable. Also, I felt like there were no blemishes in my hair. I would recommend this developer along with their bleach. Not to mention that the price for the amount of developer is actually not that bad considering how well it takes care of your hair. *Note: I have black/dark brown hair and this developer with the appropriate bleach lifted my hair to level 8 almost 9 in about 50 minutes. On other occasions I've had to bleach my hair two or three times to get it this light.*
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