I like that freshmarker has been around for years now, so it is very reliable to make sure our marketing spend gets put into action without too much hassle or problems! We actually haven't used any other tools in recent times as we've stuck with this one from day 1; however what you can say about another tool would be true of their competitor - sometimes people just need something which works well &hellip ;-) But then again maybe they will come along after having tried us out first? The support team are fantastic (and always happy) when helping answer questions etc., but also have great blogs/tutorials online should anyone want help learning how things work!