But the small price tag (SpongeBob keychain) is great. I need a toothpaste that my child can use easily and wants to use. Unfortunately, this toothpaste doesn't fit the bill. Toothpaste should squeeze out easily, but it doesn't. There is a small tab that needs to be removed before first use. It was good but the toothpaste would NOT come out. I realized that I need to do push ups from below. Ours has a large air pocket making it impractical to squeeze out. My 5 year old had a hard time squeezing toothpaste. If you don't take this into account, the texture is strange and very sticky. It's kind of a paste/gel hybrid. Now for the taste. My 5 year olds were looking forward to "Wild Watermelon" but were quickly disappointed. She didn't like the taste at all. She cleaned quickly, which I don't want because I need her to be thorough, and then tried to flush. Rinsing took longer because it stuck to the teeth. I ended up having to brush her teeth with our regular Crest toothpaste. Overall I hated this toothpaste in my 5 years and I'm not a fan either.
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