The best thing about this software is that it allows you not only see what your prospects are searching for but also gives insight into their location as well! It's like having an expert right there at my side helping me make better decisions all day everyday!! I wish they had more people who could help us out when we need them most (when something goes wrong). There isn't much of anything i dislike from using MCSquare so far however if things do go awry or someone needs some assistance then reaching our support team usually gets results very quickly which helps keep everything running smoothly :) We use mcsqoredge primarily because its easy enough anyone can learn howto navigate through without needing any training classes etceteras - no prior knowledge required. Its great being able t utilize data analytics tools such has google maps/places combined witheveryday searches done by.