It allows you add multiple tools into one dashboard, it makes managing all of our accounts easier than before! I really like that its very easy for anyone with no technical knowledge as well or just any type business owner can use this software without having an advanced computer background (no coding required). The only down side is sometimes when trying get help from support team they are slow in responding time-wise but overall i love how user friendly everything comes together using crunch flow solution.- Multiple account management at once so we dont have several different dashboards/tools set up - Creating workflows between CRM's etc.