The easy to navigate layout and the ability to export data in a wide range of formats. Some functions can take a while to get used to, but it's worth the learning. Our team had been using Admo exclusively for a year and it has been a major game changer. It's not only saved us time and money, but it's made it so much easier to analyse data and plan campaigns. This would be a great fit for any media team, even if they only have a handful of reports to analyse. Admo has allowed us to see exactly how a campaign is performing, what people are interested in, how content is performing and how effective media is on different ad units. We've also used it to show our clients how much they've spent on each media channel. It's an easy to use product, with very simple interface for basic needs (like tracking visits). The system seems reliable in all aspects compared to other solutions I have used before but it could be improved regarding data collection options by adding more fields like email addresses or phone numbers of users who filled out forms online after visiting my website. For me this solution solved some issues about user engagement which was lacking from previous systems we had been using so far.
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