I was a little concerned that it would smell like vinegar but the vinegar is completely invisible in scent. It has a mild herbal scent that is pleasant and doesn't last long. It lathers well and rinses off clean. It's mild enough that no moisturizer is needed after use, but it still leaves hair clean. I had no irritation from using it. Despite being labeled as a baby shampoo, it works very well on adult hair. It comes in a nice looking dispenser bottle and the entire bottle is shrink wrapped. This is a big plus as my share of shampoo and soap bottles ran out along the way. Shrink wrap makes leakage very unlikely. It's fairly expensive on an ounce basis, but it's not outside the realm of what premium shampoos do. It's quite thick so it doesn't take much for one application so the bottle lasts a long time. The bottle comes with an insert listing all the ingredients, instructions (if you really need instructions on how to use the shampoo) etc. in English. All of the text on the bottle itself is written in Korean (where it's made). Even though the price gives me 4.5 stars, I'll round up to 5 because the effect and smell are 5 stars.
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