The ability for people from around different countries with very little technical knowledge or experience to communicate easily and effectively is brilliant! We are using it as part of our social media campaign with no idea what we're doing but have seen some great results so far. Currently there's nothing I dislike about this software other than that my friend who set up my account has now left (but not before giving me tons of help!). Using Woombox allows us to reach new customers all over Australia quickly while also being able to keep communication going between users within the group through private messaging. It really does work well even if you only plan on communicating once per week because everyone gets their own page which means they can be updated at any time without having multiple pages open each day. Also when your friends join you get notified straight away - another thing where many free services don't offer notifications like Facebook do.