I like that it shows me where to improve my service/product or how others perceive them! They have some great tools, but if you don't know exactly which ones will work best in your situation then just try out everything they offer so see whats going well before making any changes later down stream when things aren’t working as expected (if anything).
Some features were not easy enough at first glance - especially their website interface- however once we figured those details our sales went up by 30% within one month!! This has helped us grow quickly while building trust from customers who previously never would give companies such high ratings because there was no way to verify credibility without contacting customer directly via email etc.-.