The best thing about this tool is that it provides me with all of my data in one place, without having to log into multiple tools! I can view everything from where users are coming across our site as well what pages they're visiting at any given time through out their journey (what's called "tagging").
It also allows us to see how many times each tag has been used so we know which ones need more attention than others when looking over analytics reports or other dashboards within HubSpot CRM/Salesforce Marketing Cloud platform - no longer do you have spreadsheets full off tags just trying get an idea if there was anything wrong somewhere along your path towards conversion / sales goal achievement etc..