The ability to get data from multiple sources in one place is great! I can see all my leads at once instead having them scattered around different apps or spreadsheets if they're not stored together yet (coming soon!).
It's also easy enough so anyone with basic knowledge could use it without needing any training/guides provided out-of-the box - just plugging into your database works perfectly well too!! You need more than 1 location provider though as there aren't many providers who offer this service which makes finding new ones difficult sometimes but we have found some pretty good options recently such has Google Maps API etc.. We've been able solve our lead generation problems using their platform now because everything about where you sell fits neatly under "location" category :).