I like it because as an informed consumer I don't expect to buy 100% pea protein and try Ben & Jerry's Chunky Monkey. Please, please, be real people! What did you expect from this product? when you cook rice or peas, you should season them with salt and spices. same with this one. For goodness sake, throw in a frozen banana, mix it with cashew or coconut milk, some cinnamon or other healthy spices. This product is particularly suitable for people who have changed their taste buds for a non-processed vegetarian lifestyle. If you regularly consume "processed" foods, then you have altered/destroyed your taste buds to only find unhealthy foods attractive. I don't mean to be derogatory, but I really get annoyed by a product's debacle when it clearly says what it is. Please do your homework before purchasing this and if you don't fit the description above then you may need a tastier product that has many ingredients added to satisfy the average American's taste buds. For example, I'm vegan, I appreciate the lack of adulteration of ingredients with GMOs, additives, preservatives. I add my own natural and healthy sweeteners like stevia. Thank you for reading.
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