I had previously purchased the Lo Ran magnetic holder (smaller than larger) and accompanying Lo Ran stand and was extremely dissatisfied. The smaller one was smaller than a normal sheet of paper, and the larger one kept falling off. Then I found this template holder and I'm not looking back! The size is perfect; It easily holds 8 1/2" x 11" paper, the included magnets are strong and will hold your template in place, a strap that goes around the "binding" like a strap to keep the binding open hold, and the bag fits more than enough (now I have over 20 pages in there). It is durable and more than adequate for its purpose. it is for knitting which is normally printed with a horizontal side but I use it for my vertical cross stitch designs but the stand still works great. I've attached an image to show how you can still use it with vertical patterns. Conclusion: Don't waste your time with other brands and buy this sample holder!