Easy to install. Feels extremely strong. As others have said, prepare your own level. Tilting the TV is no problem and you can even adjust the angle on the wall. The trick is that you mount the bracket to the TV's VESA mounts. Very impressed with the quality for the price, even at twice the price it would be excellent. The instructions were easy to follow and came with a handy wall template. The hardest part was finding the studs as the spacing between the walls didn't seem to be standard.
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