I really like that it's easy for me as an individual user, or even in small groups with other users who are also familiarising themselves - there isn't much learning required! This makes training new people very efficient without having them go through lots of tutorials etc which would take forever when you have many different team members working together (ie not everyone can be trained at once).
Also love how quick results come back compared some more traditional tools where they might require days/weeks before any actionable information comes out e..g reports showing what product categories need attention most within your business unit? The biggest issue we've had so far has been trying figure things such us whether our KPIs were being met correctly but this could just mean something else was causing issues elsewhere rather than signal problems specifically related too signals analysis itself.