Real leather can't be beat at this price! This belt is also very soft (not stiff like many real leather belts). My last real leather belt lasted 5 years with daily use. Full grain leather means that this product is made from a thick layer of leather. Don't be fooled by the brand's "full leather" straps, which are made up of thin outer layers of leather bonded to an inner layer of bonded sawdust composite. They usually fall apart in less than a year. Branded genuine leather belts are even worse. Consists of thin plastic outer layers that the hell knows what internal composite material is bonded to. They usually last a few months at most.