It has an easy interface that helps us locate our visitors easily with only their locations! I like how it works for multiple different languages too which saves me from having many apps installed in order to see what my customers are saying about each product or service we offer them through website chats / live broadcasts/ calls etc.. There really isn't anything at this point that could be improved upon but if there was something please contact support@iplocationgeo because they have been very responsive helping out when needed so far!! If your looking into getting some sorta way where you know exactly who visits any page then definitely look no further than iplocations geo services its amazing. We use these tools daily now not just during special events such as conferences ect...