I like how easy it is to create stories, edit them in real time using different elements (images/texts), share with other people from your team or directly send through email links so they can read later offline without any hassle at all! It's not as good yet because sometimes you have difficulties finding what content will fit better but overall very useful tool when creating news articles about our product / new features of said products etc., which make us look more professional than just posting stuff via Facebook posts + Twitter feeds etc.