Xylitol is an important ingredient in children's toothpaste. I found it to be a little runny compared to some other brands which actually helps absorb it with my toothbrush bristles as my toddler tends to suckle on it once in his mouth. The downside is that when it's in the position shown in the picture it tends to leak out of the ground, but not enough to be a real problem. All in all a great toothpaste. It works well for our daughter and she has been using it for 2 years. Regardless of which brand you choose, be sure to purchase a xylitol toothpaste as it is extremely beneficial for keeping your child's teeth healthy when paired with a fluoride-free toothpaste.
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