The UI is simple with intuitive controls that allow for quick setup of apps without extensive knowledge about code building tools like Xcode etc.. It's free which makes it more attractive as compared to competitors such platforms (like Zapier) who charge money upfront before giving access - unless they offer trial accounts I don't think this can be considered fair enough pricing model in today’s market where everything has become commoditized over price points atleast! We are solving our problems by connecting multiple applications/tools we use daily through various channels.