The best thing about this one of kind platform, its ability to target specific niche audiences without having ads targeting too generic categories or keywords which are often considered low quality traffic sources! It's also very easy from my point-of view as both publisher (Advertiser) & user/viewers perspective in terms of managing campaigns with it through their web admin console available at all times 24x7 hours 7 days even weekends if you need them!! I don't have any dislikes since everything works just fine when used together within our team - Publisher(us), Viewing Users / Customers who use Ads Network Platforms like ours etc.,.