I like that we can create multiple campaigns for different audiences, as well as testing them all at once with our own analytics tools! This is also very helpful to see what content performs best within each campaign which helps us refine future marketing strategies or tactics (or even improve upon existing ones). The only thing about chocolate's performance reporting could be more detailed than just showing numbers - it would have been nice if there were graphs included too so you know how your audience engages over time in order of most popular/least favorite types etc.. It seems this data isn't readily available without paying extra though? There should really not need any additional costs when running ads but sometimes they do charge some amount per click / conversion event depending whether its free plan level ad inventory vs paid plans where their bid rates are higher by default i think?!