I like that it protects well from the sun. Being fair skinned and living in a sunny tropical climate, my lips are often exposed to the sun and I've been noticing drying, even sunburn, lately. However, I don't like the feel or taste of this lip balm. It feels kind of chalky, but it tastes like some weird chemical (probably sunscreen). I'm just trying not to lick my lips when it's on. Moisturizes and protects from the sun. That's what I bought it for, so it meets my expectations. It's also the most affordable option for this type of UV protection. Similar brands and strengths at twice the price
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