I like that it allows me to scan barcodes with my phone, which saves time at checkout! It's not as easy to navigate when you're scanning multiple items (it gets confusing). Also sometimes it takes a long time for an item to show up after searching for it. If you are looking to save time during shopping or want more information about your food purchases then this program will help you out. We have been able to see where our customers spend their money by tracking all of their grocery store visits. This has also helped us identify areas we need to improve upon so that we can offer better service.