It was established in 1999, it sells product for fitness, boxing, home gym and more. I found the platform to be user friendly, home page look very attractive with all the images of the product and displayed of the well know boxers around the world. It sells in wholesales, it has good tracking record over the years. I noticed that the platform put security measures in place for secure transaction and users data. I had no issue with the payment method offers by the platform, it accept credit and debit card that widely accepted all over the world. I found customer service easy to contacted because it has live chat that make reply to request to be very fast. I had any issue with the platform, frequently asked questions was so helpful with needed details, in my opinion newbies will not have any issues on the platform because it is user friendly. It solve the issue of language barrier, it has over Nine languages that can be switch to on the platform.