I have used this software during my time working at an online magazine. We've had multiple writers using it when we needed fresh ideas from outside sources. Sometimes it's hard to keep up but that could be because our writer was doing great until they started having too much fun (it can get addictive) so sometimes their sentences aren't always perfect which leads us into back-and forths about whether certain words should stay or go. But overall it helps immensely if there are no specific topics available to expand upon.