I love this shampoo because it keeps my dark ash blonde hair in good condition. After a few washes my ash blonde is warming up and brassy tones appear on the top of my head (I used to be a much lighter blonde so the color washes out of my hair pretty quickly). Purple shampoos don't suit me because they enhance the copper-red color. I was looking for something that would make my dark blonde look wider and cooler. This shampoo worked for me. I hold it for 5-10 minutes (depending on the intensity I need) and it really works, there's a caramel touch where I used to get copper tones. I also started using the matching conditioner. The only downside is that it dries the hair, so you need to moisturize it with a balm before washing, and use a mask after each wash, as well as a serum before drying. The photo shows my hair before and after the first use (at least 3 weeks after coloring so my color washed out), it's quite difficult to show in the photos but I think you can see more copper tones in the first one as well a few more highlights in the photo after.
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