I like that it's very intuitive to use (it was easy enough even without any prior knowledge of typographic terms). It has many different fonts available which can be used at once or separately. There are also multiple font sizes so you could easily switch between small text/large type if needed. You cannot download additional fonts from your computer; instead they're all online only and must first be uploaded before being accessible via this program. This makes getting new fonts difficult since there isn't an option within their system where one would simply click "add" and then select what kind of file format(s) he wants his downloaded files saved as. If someone wanted to add more options such as color palettes etc., it might make sense but right now it seems limited. We've been using it primarily with our logo designs because we need something quick to get ideas out.