The product is very easy for my team of technical people who are not familiar with SSIS or ETL tools as well has no programming experience at all! It's free which makes it so attractive from an IT budgeting standpoint too!! I wish that there were more features available but this was only one request we received during our evaluation process - nothing major though really just little things like "make sure you can run multiple jobs within each other" kindof thing :) We've been able use DC without having anyone else involved by using their web interface tool-it works great outta th box.