Advertised. I have cleaned the wheels as directed, hand dried and applied this product to cool wheels (let dry before applying and have not ridden for 18 hours). After applying, the car was in the garage for 30 hours before it was taken out. A week after application, the usual dust formed on all wheels, as expected. So I am very happy that I just have to effortlessly wash them off as advertised and suggested in all these reviews. There is no such happiness. Cleaning them took the same amount of effort to clean all the wheels. Wouldn't recommend and won't be using again. 2014 335i