I've found this software to be very helpful in helping us manage our Google Ads account, as well as keeping track of data related to website analytics (Bounce Rate). The interface is also easy enough so even new users can see how it works! There are some things such as reporting where there could maybe have been more customization made available but overall everything has worked great thus far with no complaints at least. We love using their tool because we get lots metrics right away which saves time when trying to find what's wrong or why certain campaigns aren't performing like they should perform; instead just looking up those issues once done by searching online takes longer than having them automatically provided through use of these tools I believe would make everyone lives easier not only myself :) They're always willing to help out whenever needed too!!