It also provides helpful reports for marketers and advertisers. For example, the demographic reports are the best among similar tools. It also has a great customer service team who answer my questions immediately and patiently. A few things I like about this product are 1) it offers an API 2) it has a very clean UI 3) it works as expected 4) they offer a free plan which gives you 10K records per month 5) it doesn't cost much 6) it's fast 7) it uses Java 8 so it runs everywhere (including iOS). If you're looking for something similar or better than Google Analytics check it out here http://talkingdata.