The platform is easy, fast & reliable when it comes to creating dynamic content as well as monitoring them in real time! It's so simple you don't need any coding knowledge or experience at all! I love how they have made their product very user friendly which makes us feel comfortable using this software from day one until we get used with its features - even if just by trial-and error method.- Easy integration of various social media platforms (Facebook / Instagram) into our campaigns without having users go through multiple steps like uploading images etc., hence saving precious marketing budget.