I think it's funny giving this toothpaste only two stars because it really isn't that bad. But I find the concept of tiny breath strips embedded in a gel to be a bit gimmicky and add no value. I should point out that when it comes to big mainstream brands, I prefer Colgate Crest and this product is not particularly inferior to other Colgate gels I've tried. But the thing is, I prefer something with some sand (similar to the paste they use at the dentist's office for my semi-annual cleaning) to keep plaque and tartar at bay. These breath strips certainly add an ultra-minty flavor to the paste, but they don't really clean my teeth.
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