The platform has all of your analytics in one place so it's easy to use with your team. It's also great for the agency side as you can easily see client performance as well as our own. I have nothing really bad to say about this product, but there were other platforms that we used at my previous job. The UI was more user friendly and easier to navigate. If you're looking for an analytical tool that allows your team to collaborate, this is the way to go! Tracking performance across multiple devices and channels.