I based my purchase on the reviews of this product and personally I find these pillows just "normal". They arrived vacuumed and fluffed up nicely after airing. However, they are not as soft as I had hoped. I really wanted to find a pillow that would offer some support but actually be fluffy enough to cushion my head. If you prefer a firmer pillow this might be for you, but I don't think it fits the "ultra soft" part of the description. So for the price it's a good buy but it's still not what I'm looking for in terms of hotel style, a super soft bed pillow.
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