I like how it's completely unobtrusive, as there are no pop-up ads or anything of that sort -- only simple text links which open up new tabs when clicked upon so you never lose your place while browsing! This service has really helped us get more clients through our website by making them feel comfortable about buying from such an amazing eCommerce site with great customer support (which they can rely 100%!). There isn't any downside at all but we would love if this was available outside India; however given their popularity within Indian culture/society i'm sure others will realize its usefulness just because people here use things online daily & trust brands who have been around longer than most companies ever were ;) Our best source comes straight outta Google search results where potential buyers find themselves reading reviews before deciding whether purchasing something off another platform makes sense OR not :) We're able build brand credibility simply via wordofmouth marketing since everyone.