The dashboard is very easy to understand, all information presented in one place so there's no need for additional research or digging through different tabs/sites etc when trying figure out what our next step should be as an organization - it allows me quickly see where I can make improvements! There are also great features like "Data by Day" which helps us easily identify patterns of traffic over time that we might want to track more closely (or not!).
It would help if you could customize some metrics but otherwise this product has been extremely helpful with my team at work!! My goal was basically just have everything available from 1 platform instead having multiple tools scattered across various sites / platforms such data collection software; CRM toolkit ; Salesforce Integration &.