The most useful thing for me is that I can see my entire campaign plan at once, rather than having to check each individual ad or channel. It's also really easy to share the plan with other team members. We've had some issues with the software crashing but it was quickly resolved by the support team. I would definitely recommend this software if you're looking for a way to manage your campaigns more efficiently. I'm able to see all of our PPC campaigns at once so it makes it easier to know where we are spending money.