I was afraid it might be too shiny for me, but it's ok. The pH adjustment works wonders in finding the perfect shade for me, which is very important as I have NEVER found a lip color that I think looks natural on me. Color lasts ALL day without reapplication. Seriously, all day. But I reapply a few times because my lips break easily and this balm is nice and moisturizing. The taste isn't terrible, but it certainly isn't pleasant when you lick your lips. Ha ha. It smells faintly if you're looking for it, but nothing that's noticeable on its own. I also bought their regular lip balm (GREAT color combo for a natural or smoothed look, but the smell, which is very cocoa butter-like, is too strong for me and gives me a headache within minutes of applying) and their lip gloss (which I don't normally use like, but it doesn't look as super dewy as most glosses and adds a nice amount of shimmer to an outfit). I genuinely smile every time I put it on because I can see the color change right in front of my eyes and it looks so beautiful, which gives me extra confidence. I'm very happy with it and think it's definitely worth a try.
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